Nestle’s Maggi brand enters the digital collectible space with Onerare Foodverse

Nestle’s Maggi brand enters the digital collectible space with Onerare Foodverse


New Delhi: Nestle, the food company, is set to launch its first-ever digital collectible quest in the Onerare Foodverse for the Maggi Brand. This marks a significant step for the company into the realm of Web3 gaming and blockchain technology.

The quest will involve gamers competing and collaborating to mint 16 unique Maggi Dish Collectibles from different global cuisines. The ultimate prize is the Golden Maggi NFT, a one-of-a-kind digital asset.

The launch is scheduled for the June 1, 2023 with releasing 1 NFT every 8 hours. Gamers will have the opportunity to trade ingredients with each other and mint collectibles on the blockchain, adding an interactive and collaborative element to the experience.

Rajat Jain, Head, Foods Business, Nestlé Maggi, comments “Cooking is undergoing a digital transformation. These are exciting times where everyone is engaging in cooking, regardless of their skill and expertise. In our latest innovation in the virtual world, we are proud to launch our first-ever Non-Fungible Tokens (NFTs) in the OneRare Foodverse.”

He further adds, With this partnership, we bring to people an immersive cooking experience, designed to bring alive the pleasure that people derive from the process of cooking, without any physical cooking involved. The NFTs would be in the form of delicious recipes made with MAGGI Noodles, Masala-Magic and MAGGI Hot & Sweet, brought to life in the Foodverse.”

“We’re thrilled to partner with an iconic brand like MAGGI, this groundbreaking move demonstrates the potential of blockchain technology in transforming the F&B industry, and we’re thrilled to bring these digital collectibles to life on the blockchain.” says Ms Supreet Raju, Co-Founder of OneRare.