Mumbai: Kotak Mahindra Bank Limited (“KMBL”/Kotak) in partnership with Myntra, one of India’s fashion, beauty and lifestyle destinations, has announced the launch of its first-of-its-kind co-branded digital fashion & lifestyle credit card.

The card can be availed through a hassle free digital journey within minutes, across Myntra as well as Kotak mobile applications.

The Kotak Myntra credit card will be available on MasterCard and RuPay networks.

Features of Kotak Myntra Credit Card
•7.5% instant discount on unlimited transactions on Myntra, up to Rs.750 per transaction
•Complimentary access to Myntra Insider
•5%* cashback on any purchase with some of the popular platforms:
•Swiggy, Swiggy Instamart, PVR, Cleartrip, Urban Company
•Unlimited 1.25% cashback on other card spends
•Quarterly Milestone of 2 PVR Movie tickets
•Rs 500 e-voucher on card activation

Frederick Dsouza, Business Head – Credit Cards, Kotak Mahindra Bank Ltd. said, “Myntra is synonymous with the best in fashion and customer experience. We are excited to partner with Myntra to offer this unique product for discerning fashion enthusiasts. Our partnership is a confluence of all that stands for customer delight and trust. This credit card has been designed with exclusive privileges and unmatched benefits tailored to the lifestyle and fashion shopping habits of our target customers. We are committed to fulfilling their credit needs and delivering unparalleled service.”

Santosh Kevlani, Vice President, Partnerships and Monetization, Myntra, said, “As the first-of-its-kind card in the industry, the Myntra Co-branded Credit Card will be dedicated to fashion shoppers across metros, tier 1, tier 2 & 3 cities, creating stickiness and excellent brand recall. With this collaboration, we aim to enhance our customers’ shopping experience on Myntra by offering them an unparalleled and rewarding payment option. The Kotak Mahindra Bank is among India’s largest and most trusted financial institutions, and its position of being a progressive partner bank stands tall and resonates well with a brand like ours. We are confident that this association will help us provide our customers with a seamless and rewarding shopping experience while also enabling them to save more on their purchases.”

Aditya Murthy, Vice President, Digital Partnerships, South Asia, Mastercard, said “Mastercard is delighted to collaborate with Kotak Mahindra Bank and Myntra to bring a unique proposition for consumers who like to stay up to date with the latest in fashion trends. The Kotak Myntra Credit Card is a game-changer in the fashion and lifestyle space, offering unparalleled benefits to consumers who enjoy shopping the wide collection at Myntra.

Nalin Bansal, Chief of Corporate and Fintech Relationships and Key Initiatives, at NPCI said, “We are excited to partner with Kotak Mahindra Bank to launch Myntra Kotak cobrand card on the robust RuPay network. With our proposition of RuPay Credit Card on UPI, we are confident that our partnership will offer a secure, delightful and rewarding shopping experience to the users of this card.”

All cardholders who activate their cards will be on boarded on Myntra’s loyalty program – Myntra Insider as well as get a complimentary Rs 500 e-voucher. The card will be promoted across multiple touchpoints ranging from the Myntra app, social to digital platforms, digital assets of the Kotak Mahindra Bank, along with other offline marketing channels.