Ajio launches ‘Big Bold Sale’ campaign with Shraddha Kapoor

Ajio launches ‘Big Bold Sale’ campaign with Shraddha Kapoor


Bengaluru/Mumbai: Peak summer season means peak sale season, especially for the online fashion retail space.

As the Big Bold Sale, AJIO’s flagship sale returns with incredible offers on top brands, so do their super-stylish, super-slick TV commercials featuring Bollywood actress Shraddha Kapoor.

With the help of co-star Rana Daggubatti, Shraddha finds clever ways to dodge her pursuers, disguising herself in en vogue disguises from all the world’s biggest brands, fulfilled by AJIO. Escapes from elevators, close calls from washrooms and an exciting getaway accentuate an action-packed film that showcases AJIO’s amazing collection for the season.

AJIO, in its biggest-ever edition of the Big Bold Sale, brings 5000+ brands offering over 1.3 million curated fashion styles at 50-90% off.

“The AJIO Big Bold Sale is about giving our customers the boldest deals on the biggest brands, and this campaign with Shraddha Kapoor and Rana Daggubati is another fantastic representation of this larger-than-life sale event”, says Vineeth Nair, CEO, AJIO.

“We’re taking our efforts on both traditional and digital media to the next level for this sale – so watch out for us everywhere,” Nair said.

“When you get the best brands at such phenomenal discounts, you can’t help but pick up multiple looks”, says Robbie Anthoney, Founder and Chief Creative Officer, Phantom Ideas.

“The kind of fresh styles and international brands AJIO offers warranted a film that immediately oozes style, and the great spy vs. spy trope was the perfect setup to do this,” Anthoney added.