New Delhi: Amazon miniTV in collaboration with Meta launched a new campaign that showcases different aspects of motherhood through a playful approach, using popular mom dialogues.

The campaign rephrases the iconic dialogue ‘Tu Jaanta Nahi Mera Baap Kaun Hai’ to ‘Tu Jaanta Nahi Meri Maa Kaun Hai’.

And, this indeed evokes a sense of gratitude, inspiration, and admiration for mothers. With this insight, the campaign seeks to spotlight the positivity of moms and highlight various shades of a mother’s personality, from sassy to supportive, and many more.

The campaign kicked off with artists from the Amazon miniTV universe, including Aadhya Anand, Vishesh Bansal, Revathi Pillai, Naman Jain, Arjun Deswal, Chirag Katrecha, and Anupriya Caroli, sharing reel versions featuring their moms. The campaign’s core messaging was further established through collaborations with Meta Creators, such as Saloni Gaur, who shared their own versions of the reels using a special filter curated with a ‘Tu Jaanta Nahi Meri Maa Kaun Hai’ unit.

The campaign also included relatable and stickers created and activated on Instagram’s Giphy, featuring popular mom dialogues such as ‘Maa Maa hoti,’ ‘Maa Se Panga Nai,’ ‘Maa ko sab pata hai,’ and more.

So, the next time someone tries to intimidate you with “Tu Jaanta Nahi Mera Baap Kaun Hai,” remember that “Tu Jaanta Nahi Meri Maa Kaun Hai” is the real power phrase!