Apna launches #MakeYourBreak campaign to help mothers re-enter the workforce

Apna launches #MakeYourBreak campaign to help mothers re-enter the workforce

WhatsApp Image 2023-05-14 at 5.53.22 PM

New Delhi: Apna, one of India’s jobs and professional networking platform, has launched the #MakeYourBreak campaign on Mother’s Day dedicated to empowering mothers who want to restart their careers after taking time off to give birth and raise their children.

The campaign aims to help all mothers who face difficulties in getting good job opportunities to get back in the game.

Studies reveal that 73% of Indian women leave their jobs after giving birth, and only 27.8% of women are in full-time work or self-employed three years after childbirth. Apna’s initiative stands out for its comprehensive approach to break the barriers for Mothers, helping them to make a comeback this Mother’s Day.

The campaign also aims to raise awareness about the challenges faced by working mothers, such as a lack of confidence, limited opportunities, non-inclusive work culture, fear of acceptance, non-supportive family, and disparity in pay and structure.

Apna’s Founder & CEO, Nirmit Parikh, said, “At Apna, we deeply value the remarkable skills and potential that mothers bring to the table, and we believe that they should not have to choose between their family and career. Through this initiative, we aim to provide a supportive and inclusive work environment that caters to the unique needs and aspirations of mothers. We are committed to enabling them to re-enter the workforce on their terms, with job opportunities that are tailored to their individual preferences. At Apna, we strive to build a more equitable and diverse work culture, where everyone has the chance to thrive and grow, regardless of their background or circumstances.”