New Delhi: Chere, a brand for women’s footwear, has launched a Mother’s Day campaign, #WalkWithMom, to encourage young individuals to reconnect with their mothers amidst their busy lives.

The campaign focuses on the simple yet meaningful act of taking a leisurely walk with one’s mother to create lasting memories and strengthen the bond between them.

The campaign’s centrepiece is a captivating video that showcases the unique and beautiful relationship between a mother and her child. The video highlights the importance of spending quality time with loved ones and cherishing the moments shared together.

Partner at Chere, Virender Kumar, shared, “Through our Mother’s Day campaign, we want to inspire young individuals to cherish the beautiful relationship they share with their mothers. A leisurely walk provides an ideal setting for genuine conversations and rekindling the bond that exists between them.”

Chere’s Mother’s Day campaign will be shared on all major social media platforms, including Facebook, Instagram, and YouTube.