New Delhi: Sirona, one of India’s FEMTECH brand known for its award-winning feminine hygiene products, has launched the ReuseKaroSaveKaro campaign to highlight the issue of menstrual waste this World Environment Day.

The campaign aims to raise awareness about the importance of reusability and sustainability in menstrual care and promote eco-friendly alternatives like the Sirona Menstrual Cup. By educating and empowering menstruators about the benefits of reusable menstrual cups, Sirona encourages the adoption of sustainable alternatives. Each Sirona menstrual cup can last up to 10 years, aligning perfectly with the ethos of reusability ingrained in our culture.

Video Link- https://www.youtube.com/watch?v=a-fHXCYlDvs

Deep Bajaj, Co-Founder & CEO of Sirona says “With Sirona’s #ReuseKaroSaveKaro campaign, we invite individuals to break free from the conventional disposable mindset and adopt a more eco-conscious approach. It is a call to recognize that sustainability is not merely a trend but an integral part of our culture. By embracing reusable menstrual cups, we can collectively contribute to a more sustainable future. Sirona is proud to lead the way in promoting this transformative change and empowering individuals to make a tangible impact.

Bajaj added, “Join us as we celebrate our traditions, embrace sustainability, and pave the path for a harmonious coexistence with our planet. We have created an awareness video in multiple regional languages to ensure that we reach even the most remote corners of the country.”