WOW Skin Science, one of India’s leading premium beauty and wellness brands, has announced its revamped product proposition, “Activated Naturals.” This product platform, according to the company, is the result of extensive research conducted into customer preferences and demands. 

“According to a recent report by McKinsey & Company, the new-age consumer is reshaping the beauty and personal care industry by demonstrating a strong loyalty to brands that align with their values and evolving preferences,” the company said in a statement. 

“Given that today’s millennial and Gen Z consumers want products which are efficacious and show results quickly, WOW Skin Science understood that just natural products are insufficient to deliver results fast, and hence formulations need to be both safe to use and yet highly efficacious,” it added. 

“Our new Activated Naturals range is a breakthrough in beauty and skin care,” said Manish Chowdhary, co-founder, WOW Skin Science.

“By harnessing the power of curated natural ingredients and combining them with cutting-edge scientific actives, we have formulated products that not only enhance your personal care routine but also deliver exceptional results, giving you the WOW effect you deserve. We are thrilled to introduce this innovative range to our customers, empowering them to achieve their specific beauty goals and embrace their healthiest, most radiant selves.”

The revamped WOW Skin Science offerings are now available across 20+ online marketplaces, as well as leading offline retailers like DMart and Reliance Retail, apart from 35,000 offline stores.