Brand ambassador Pat Cummins launches Carrera Eyewear at Lifestyle store in Hyderabad

Brand ambassador Pat Cummins launches Carrera Eyewear at Lifestyle store in Hyderabad

Helvetica Eyewear Boutique inauguration (1)

Carrera, the prominent Italian lifestyle and sports eyewear brand under the Safilo Group, has officially launched its summer 2024 collection with brand ambassador Pat Cummins.

The Australian cricket captain and Sunrisers Hyderabad skipper unveiled the latest eyewear collection at the inauguration of Helvetica Eyewear Boutique, India’s largest luxury eyewear boutique in Hyderabad.

The Helvetica Eyewear Boutique showcases the world’s most prestigious brands, including Carrera, Polaroid, Fossil, Marc Jacobs, Hugo Boss, David Beckham, Dsquared 2, Moschino, Havaianas, Kate Spade, and Under Armour. The boutique also houses the latest and most innovative eye testing equipment from Zeiss, Germany, for eye testing.

‘Carrera’s Summer Collection 2024 embodies the spirit of the season, offering youthful, bold, and sporty designs inspired by the latest fashion trends. The collection pushes the boundaries of design, providing unparalleled distinctiveness for men and women alike,” says the brand.

“I am thrilled to be a part of Carrera’s journey and to represent a brand that embodies innovation, style, and quality. The Summer Collection truly captures the essence of Carrera’s spirit, and I cannot wait for everyone to experience it,” said Pat Cummins.

“We are thrilled to have Pat Cummins as our brand ambassador, and his presence at the launch of our summer collection is a testament to our commitment to innovation and style. Our partnership with Helvetica Eyewear Boutique further strengthens our presence in the Indian market, and we look forward to a successful collaboration,” said Ashutosh Vaidya, Managing Director, Safilo Group.