Mumbai | Norse Brands, known for its home and lifestyle products from Denmark, Norway, Sweden, and Finland, has introduced the ‘Nordic Sleep by Fossflakes’ collection in the Indian market.

This collection represents a blend of craftsmanship, innovation, and comfort, reflecting the heritage and aesthetic of the Nordic regions. With this launch, Norse Brands aims to establish itself as a prominent distributor of Nordic/Scandinavian high-end fashion, home, and lifestyle brands globally, with India as a key focus.

From Denmark, the renowned ‘Nordic Sleep’ by Fossflakes specializes in crafting sustainable, high-quality pillows and duvets using a filling technique inspired by the natural air-trapping abilities of down and feathers. Notable for their hypoallergenic properties and durability, Fossflakes products cater to various needs, including specialized pillows for adults and children such as Chiropractic, Nursing, Maternity, and Ergonomic pillows. The collection also includes Pet Beds for the comfort and well-being of pets, appealing to discerning pet parents.

Henrik Haagen, the Co-Founder & director for Norse Brands, said, “The introduction of the Nordic Sleep collection to the Indian market which is now focusing on lifestyle changes and sleep being the top most priority, fills us with pride. These offerings not only reflect the essence of Norse and Nordic culture but also offer our customers an immersive experience of elegance and comfort. We believe this collaboration will resonate with those who appreciate exceptional quality and style, and value a good night’s sleep. Norse Brands is also proud to announce that it is bringing the exquisite glassware brand “Frederik Bagger” to India through its retail partners and also concentrating on Home as a holistic approach.”

Rajjnish Aroraa the Vice Chairman, along with Nimish Arora the Managing Director, representing the Dicitex Furnishings Group, said, “Our collaboration with Norse Brands is a significant milestone in our commitment to provide top-notch home furnishing solutions. We are thrilled to bring the luxurious Nordic Sleep by Fossflakes collection to the discerning Indian audience, adding timeless charm, unmatched comfort to their lifestyle and emphasising sleep as the most crucial aspect to complete wellbeing.”