Prega News, one of the leading pregnancy test kit brands from Mankind Pharma with a market share of 85%, has unveiled a new video campaign titled #LetThemDecide.

The film highlights the societal pressures on women to have a second child and reinforces that the choice should ultimately rest with the couple themselves.

According to the Union Health Ministry’s National Family Health Survey, 76% of married women in India do not want a second child. Yet this rational choice is often undermined by ingrained societal norms.

The thought-provoking video centres around Shilpa, a married woman with one child. Through relatable vignettes, it portrays the constant pressure and scrutiny Shilpa faces about planning for a second baby. Despite her visible discomfort, the refrain that a family is “incomplete” with only one child rings loud.  

“With #LetThemDecide, we are initiating an important conversation that needs to be had—that the decision to have a child should lie solely with the couple themselves,” said Joy Chatterjee, Associate Vice President, Sales and Marketing Head of Mankind’s Consumer Business Unit.

“For too long, women have been subjected to pressures from family and society on this deeply personal matter. By sharing Shilpa’s all-too-common story, we want to champion and celebrate a woman’s right to make this choice freely, without any guilt or coercion.”

Blending incisive insights with emotional storytelling, the #LetThemDecide campaign is part of Prega News and Mankind Pharma’s larger commitment to drive positive social change. By addressing systemic gender biases and inspiring families to respect a couple’s decision about family planning. 

The #LetThemDecide video will be launched across digital platforms and amplified through strategic promotions by Prega News.