HDFC Life announces the ‘No Jhanjhat Life Insurance Fatafat’ campaign

HDFC Life announces the ‘No Jhanjhat Life Insurance Fatafat’ campaign


The leading insurer in India, HDFC Life, has unveiled its latest campaign, “No Jhanjhat Life Insurance Fatafat.” The campaign, according to the company, promises a seamless and swift life insurance purchasing experience, tailored for today’s fast-paced world.

As the campaign’s protagonist navigates life’s challenges, each scene aims to serve as an endearing analogy to the simplicity of purchasing insurance through HDFC Life’s online channel. 

Vishal Subharwal, Group Head Strategy and Chief Marketing Officer, HDFC Life, emphasised the importance of raising awareness about life insurance in India, where penetration remains low. He stated, “India has very low penetration of life insurance—3.2%* coupled with a vast protection gap of about 91%**.

This data indicates an extreme need for awareness of the product category. We at HDFC Life are innovating to create products that are easy to understand and can be purchased online conveniently.”

In FY 2024, HDFC Life has already secured over 66 million lives, with a claim settlement ratio of 99.7%. The campaign’s ultimate goal is to encourage individuals across the nation to secure themselves and their families financially through the digital platform, designed for anytime purchase and service.

Established in 2000, HDFC Life Insurance Company Limited (‘HDFC Life or ‘Company’) is a leading, listed, long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as protection, pension, savings, investment, annuity, and health.