Cleanse: Launching the elixir of Ayurveda

Cleanse: Launching the elixir of Ayurveda

WhatsApp Image 2023-04-04 at 6.55.01 PM

New Delhi: Cleanse is an Ayurvedic skincare brand which is setting its foot in the market.

Carrying forward Rahat RooRooh’sh legacy, Cleanse embodies an enduring tradition, committed to introducing a certified organic personal care brand that is supremely pure and of the highest caliber.

Cleanse has been recently launched at Dear Donna, which is a modern-day interpretation of a Victorian romance located in the lush settings of the ridge and envisioned like the home of an old friend.

The thought behind their product, Kasvi, is that it incorporates the age-old herbal, all-natural, and golden Ayurvedic practice of taking care of one’s hair with the use of conventional techniques and pure materials obtained from the earth’s abundant richness. Ayurvedic ratan, which contains the virtues of 17 herbs including amla, bhringraj, shikakai, shankhpushpi, and nagkesar, helps prevent hair loss, lessens dandruff and early greying, and strengthens and thickens hair. The cooling herbal mixture, which has been handed down through the years, is more than simply oil; it is an age-old, ayurvedic-validated hair cure. It is regarded as the ultimate diet for the skin and hair as it includes all the nourishing, replenishing, and balancing qualities drawn straight from the basic source, i.e., nature.

Tanya Chaudhary, CMO, and Director of Cleanse, said, “The brand would concentrate on the supply chain of the ingredients and where products are made to make sure that every aspect, including the contents, formulas, and packaging, is given more consideration. The purest ingredients are used in the products, and to release the genuine essence of the herbs, they are cooked slowly. It adheres to the Kshir Pak Vidhi, which entails infusing milk with herbs to help retain each component individually.”