Mumbai: India’s gaming platform, WinZO, has launched a new brand campaign to highlight the social gaming capabilities of its app. Titled ‘Khiladi ho? Khiladi chahiye?’ (Are you a game player? Do you need an opponent?), the campaign began during the current season of IPL 2023.

MS Dhoni is the brand ambassador for WinZO and is a part of all TV campaigns.

WinZO aims to raise awareness about its offering of providing access to over 10 crore users for gameplay. Users can select from over 100 real-time games in genres such as fantasy, arcade, racing, casual, sports, board games, and action games.

Paavan Nanda, WinZO’s co-founder, stated, “Online gaming is a more interactive or active form of entertainment than traditional forms of entertainment. Consumers grew accustomed to virtual social interactive modes of entertainment during COVID. Games act as the most potent boilerplate activity among people. WinZO has over 10 crore users and offers the largest player liquidity pool across 100+ games. There is a strong algo-based skill matching system in place to ensure that users are paired with people who have similar skills. We want to invite audiences to come on the platform and experience incredibly engaging and social gameplay with this ad campaign.”

Cellar Door Production, a Gurgaon-based boutique video production house, conceptualised, shot and edited the ad.

“We’ve built ultra-low latency gaming servers and infrastructure, capable of high-class performance in low-end devices and variable low-speed internet connectivity, both of which are common in Tier II and beyond. Our platform is available in 12 languages and the games on the app are tailored to the local context. The ad campaign is aimed at these audiences to raise awareness about the availability of a large pool of gamers,” said Nanda.

Last year, WinZO had launched an ad campaign themed “Game Badal Do”.