New Delhi: The Label Life and Style Editor Malaika Arora has unveiled the brand’s newest campaign ‘Escape Reality’.

“I truly believe that what you wear can truly change your day and help you escape — there are days where I don’t feel like getting out of home, but once I’m ready and changed into a pair of clothes I adore, I’ve escaped off to a completely different place with a happier mood and new-found energy,” said Arora on the idea behind the campaign.

On what the film hopes to establish, Joseph Radhik, the director said, “We wanted to bring alive the fact that fashion is transporting, transforming and an absolute game-changer – and our approach as well as the setting, the clothes and the concept, all worked towards achieving this objective beautifully.”

“We believe that The Label Life’s clothes are designed to bring about a newer, fresher perspective on the everyday dressing – from that Monday morning meeting to those post-work cocktails, our designs will elevate your style and help you escape the mundane, effortlessly,” said Garima Garg, CEO, The Label Life.