Steadfast Nutrition’s Let’s Build Our Health campaign is an action plan

Steadfast Nutrition’s Let’s Build Our Health campaign is an action plan


New Delhi: On World Health Day, sports and wellness nutrition brand Steadfast Nutrition is campaigning to help people build their health. Building on the World Health Organisation’s theme for this year’s health day, “health for all”, the campaign- “Let’s Build Our Health” is a clarion call for people.

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Talking about the initiative, Steadfast Nutrition founder Aman Puri said, “An unhealthy diet, lack of physical activity, and use of tobacco and alcohol have led to an increased prevalence of the four major non-communicable diseases in India- cardiovascular diseases (CVDs), cancers, chronic respiratory diseases (CRDs), and diabetes. The deaths due to Non-Communicable Diseases (NCDs) in India have increased from 37.9% in 1990 to 61.8% in 2016. Every individual deserves the right to attain the highest level of health and well-being. Through our campaign, we aim to increase awareness among people to prevent the spread of these diseases and educate them about the measures they can take to improve their health.”

The campaign highlights the physical and mental health problems that have resulted due to an unhealthy, sedentary lifestyle and calls upon Indians to take proactive measures to reach optimal health, which includes eating more protein, having healthy meals, cutting sugar-sweetened beverages and processed food, exercising regularly, keeping themselves hydrated, saying no to alcohol and tobacco, having digital detox days, and taking supplements when required.

The highlight of the video is an educative message by a nutritionist on various nutrient deficiencies among the Indian population, including proteins, iron, calcium, and vitamin D due to an unhealthy lifestyle and lack of a balanced diet. It suggests remedies to overcome the shortage, including incorporating proteins in any form, wholegrain, vegetables, fruits, millets such as jowar and bajra, sprouts, and green leafy vegetables in the form of chutneys in our meals.

The nutrition expert calls upon people to take supplements if they are unable to fill the nutrient deficit through diet. She advises whey protein to fulfil unmet protein needs, iron supplements to meet iron deficiency, and vitamin D3 and calcium supplements to meet the deficiency of these vital nutrients.