New Delhi: Daniel Wellington, the globally acclaimed watch and accessories brand, unveils its SS23 collection by kicking off the campaign Show your true colors.

Set in the magnificent and lush greenhouse Fjärilshuset in Stockholm, the photoshoot was designed to represent a powerful voice and ode to self-expression through the diverse models and the vibrant color palette, which has a clear Scandi 2.0 aesthetic, hinting about the brand’s Swedish heritage.

The first products to launch out of the wider SS23 range include six new pastel watches for the brand’s best-selling Quadro and Petite collections. Inspired by spring flowers, the watches have been named Cherry Blossom, Lavender and Bluebell, and all feature genuine mother-of-pearl dials and tone-in-tone pastel-colored straps made from premium Italian leather.

“We wanted to create a collection that not only looks beautiful but also inspires people to express themselves through their accessories. Pastels are trendier than ever and as Digital Lavender is the color of the year, it felt interesting to explore this delicate color palette,” said Olof Nordström, Head of Design at Daniel Wellington.

To complete this collection, Daniel Wellington also extends its unisex eyewear range, which is enhanced with twelve playful and contemporary designs, available in lively colors such as green, pink or peach amongst others.