PNB Housing Finance has announced the launch of its latest campaign – Zindagi jiyein apne sharto par (Live life on your own terms).

The campaign offers a take on being a master of one’s choices, and emphasizes on the freedom that comes with living in your ‘own’ home.

In an attempt to set the right tone as the festive season starts, PNB Housing Finance aims to remind individuals of the joy that comes with celebrating special occasions and festivals in one’s own home.

The company had recently slashed its home loan interest rates, starting 8.50%, encouraging individuals to fulfil their home ownership dreams.

The campaign was launched digitally first, followed by a nation-wide print campaign in 6 languages – Hindi, Marathi, Gujarati, Tamil, Telugu and Kannada. The visuals highlighted features like extended 30-year repayment tenure and loan up to 90% of the property value.