New Delhi: Lexar, a brand in memory and storage solutions, announced the appointment of Fissal Oubida as its new General Manager to spearhead its key operations in the Indian market, in addition to the Middle East, Africa & CIS regions.

In this new role, Fissal will oversee the channel, retail (organised, micro-retail & e-commerce), network of gaming systems integrators, and the overall sales and marketing through leveraged distribution channels across India.

Ryan Li, CEO, Lexar, said “Fissal’s appointment is strategic, and the Lexar management has entrusted the baton to “reshape” Lexar’s operational business structure and to further nurture, grow and manage partnerships in these key geographies. He will help us to further strengthen our offerings in key verticals such as gaming, photography, videography, and digital content creation.”

Fissal Oubida, General Manager, Lexar, said, “I am glad to accept my new strategic role to further Lexar’s growth and foothold in the Indian market. We are strengthening our in-country team, by appointing an IT industry professional of high caliber, well-versed in all local markets across India, as a ‘Country Manager’ very soon. There is a rising demand for flash memory solutions in India, our award-winning portfolio of USB Flash Drives, memory cards, gaming SSDs and DRAMs are designed to meet this growing demand and consumer need for high quality, top performance and reliable memory and storage solutions in India.”