Mumbai: Gulf Oil India announced the launch of Gulf Fan Academy, a gaming platform. The platform is now live on MyJio app.

The platform will feature cricket based games such as batting and fielding challenges, trivia questions, unscrambling the words, and word search where users can earn reward points for each correct answer. Players can also earn extra points by purchasing Gulf products and validating the same by entering the code on the product pack. The users’ position on the daily, weekly, and season leaderboard will determine the reward out of 20,000 gratifications being done. The gratifications include free internet data, food delivery vouchers, signed merchandise, match tickets, and a chance to play alongside their cricket idols. The game also enables the user to share their position on the leaderboard with their friends and family through social media platforms.

Ravi Chawla, MD & CEO, Gulf Oil Lubricants India Ltd., said, “We are excited to launch the Gulf Fan Academy for all the cricket lovers across the country. IPL is the biggest cricketing extravaganza in India. Instead of just plain visibility for the brand, we believe the Gulf Fan Academy will add a fun element and help us engage with our customers, mechanics, and retailers during this cricket season. Through Gulf Fan Academy, the winners will get an exciting money-can’t-buy experience, playing a game of cricket under the mentorship of Indian cricketing legends like Mahendra Singh Dhoni, Hardik Pandya, Smriti Mandhana, and CSK players”.

Rammohan Sundaram, President, Integrated Media, DDB Mudra Group commented, “Gulf Fan Academy is creating an unparalleled experience for cricket fans by leveraging social integration, gamification, and advertising on live feeds in this first-of-its-kind integrated marketing effort. The unique experience will give fans the opportunity to participate in games, win match tickets, mentorship by the Chennai Super Kings’ players, and all 3 brand ambassadors of Gulf.”