New Delhi: ITC’s B Natural Juices & Beverages has launched yet another product called Fruits ‘N Bits.

The new range will comprise three beloved variants, Mixed Fruit, Litchi (with Apple) & Guava, priced at Rs. 65 for 300 ml PET bottles. Additionally, the fruit beverages are packed in recyclable aseptic PET bottles.

Sanjay Singal, Chief Operating Officer – Dairy & Beverages, ITC Ltd, said, “In line with B Natural’s ethos, we are happy to launch our new range of fruit beverages combined with the richness of real fruit chunks and seeds. We have always endeavoured to create world class products and with the new launch, we aim to provide our consumers with a superior range of fruit beverage experience”.

He further added, ’”At B Natural, we always take pride in the fact that our entire range is manufactured from Indian fruits, sourced entirely from our very own Indian farmers”.

The three variants will be available across major retail stores and E-commerce platforms across the country.