New Delhi: Fiama Men has announced Shubman Gill as its brand ambassador.

Conceptualised by Brand David and produced by Caffeine Films LLP, director Aarti Desai helps Fiama Men break the myth of shower being a chore. With the Shower Ambassador, Gill, Fiama Men portrays the everyday fun shower routine that many young men are increasingly adopting. In a rhythmic visual narrative set on a chartbuster Bollywood song, the film presents a foot-tapping experience. Be it a hectic lifestyle, intense work pressure or everyday stress, shower is the first step to start afresh or unwind. Making it fun just helps better to disengage from the cacophony of life and relax. The new Fiama Men Charcoal & Grapefruit gel bar and shower gel with its refreshing skin feel adds to this new age shower experience.

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited stated, “Looking and feeling good both are at the core of grooming today. Every individual has a different perspective, be it the choice of grooming products or their shower preferences. Fiama Men is at the forefront of this new wave of grooming and feeling good that truly begins in the shower. The new Charcoal & Grapefruit gel bathing bar and shower gel, designed to elevate the everyday bathing experience, taps into the shower mood of young men. Fiama Men with Shubman Gill as the new shower ambassador is set to enrich grooming experiences.”

One of India’s emerging young cricketing talent, Gill, said “Routines and rituals are part of everyday life. Mine is all about hard work, perseverance and performance but I also ensure taking time out for myself to rejuvenate and refresh. A refreshing, indulgent shower is my way of chilling – Mood playlists, grooving to the beats and just chilling under a shower! Nothing refreshes truly like Mazze ki freshness and I am really glad that a brand like Fiama Men acknowledges this need of a shower experience to start afresh or just unwind. “

Aarti Desai, Creative Director, added, “The category for Men’s soap can be pretty clinical and vanilla. We wanted to create a mood of freshness with a whole lot of fun added to it and to see Shubman Gill having a blast in the shower.”