Mumbai | Sunil Chhetri, captain of the Indian Football Team, has teamed up with a new audio brand ACwO.

Launched as a Made In India brand, ACwO aims to empower and elevate consumers’ lifestyle, powered by technology.

Honoring Chhetri’s iconic number 11 jersey, ACwO is gearing up to introduce a lineup of 11 TWS earbuds. According to the company each products boasts of more than 11 features including environmental noise cancellation, equalizer modes, lag free movie experience, gaming ready with ultra-low latency, long battery life, backed up by ReALmAh technology, snug fit, and more.

The brand said that these earbuds have been designed to resonate with the dedication and spirit of Chhetri. Supporting the launch, and featuring Chhetri, AcwO’s maiden brand film showcases its core vision, ‘Ab India Khelega’.

Together, ACwO and Chhetri are attempting to rewrite the narrative of ‘Ab India Khelega’ promising a brighter and technologically advanced future for consumer’s lifestyle.

Launched as a D2C brand, ACwO aims to reshape the smart gadgets and accessories landscape while contributing to India’s GDP. With a wide range of TWS products, ACwO aims to target and enhance every consumer’s lifestyle.

With the launch in the midst of the festive season, ACwO will also roll out a cross-media campaign to create awareness of the brand, and its offerings, by leveraging Chettri’s popularity and fan base.

Chettri said, “It’s always nice to be associated with a brand that is proudly made in, and for India. ACwO is doing some fantastic things on the tech and lifestyle front and through this association, I am keen to see and be a part of all that comes out from the ACwO stables.”

Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.

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