Mankind Pharma has launched a campaign to celebrate International Nurses’ Day, the remarkable individuals whose dedication reflects the essence of selfless care.

The video campaign tells the story of Ms. Martha, a nurse whose initial stern demeanour contrasts with the deep compassion at the core of her profession. Her empathy becomes evident through her comforting actions towards a patient, revealing her profound understanding of his needs.

“The video serves as a touching tribute to the unsung heroes of healthcare—the nurses who go beyond their duties to care for their patients. It highlights the human side of nursing and showcases the empathy, compassion, and dedication that nurses bring to their work every day,” said Mankind in a statement.

On the occasion of International Nurses Day,  Rajeev Juneja, Vice-Chairman and Managing Director, Mankind Pharma Ltd, said, “Mankind Pharma is deeply inspired by the extraordinary dedication and compassion of nurses. Their unwavering commitment to patient care, even in challenging circumstances, embodies the highest ideals of nursing. Our video campaign is a tribute to the nursing community, acknowledging their indispensable role in enhancing the lives of patients and their families. Through this campaign, we aim to celebrate their remarkable work and the significant impact they have on healthcare and society.”

Mankind Pharma aims to increase awareness about the critical role of nurses, promote solidarity, and advocate for positive change within the nursing profession and healthcare systems globally.