Manforce Condoms, India’s leading condom brand under Mankind Pharma, launched a new digital campaign, #ManforceHaiTohPossibleHai, to raise awareness about the growing population on the occasion of World Population Day. 

The campaign skillfully blends humour into its message and addresses population issues, creating excitement and engagement without directly showcasing the product. The central message reinforces the brand’s goal of making the word “condom” synonymous with “manforce.”

It is a part of Manforce Condoms’ year-long property, #CondomNahiManforceBolo. The video shows a scene between a kidnapper and a couple taken hostage by him. The kidnapper threatens them and asks them to sign a document if they wish to save their children. 

The video takes a hilarious turn when the kidnapper becomes frustrated upon discovering the number of children the couple have. The kidnapper urges them to use Manforce condoms and indulge in safe sex. Through the campaign, the brand iterates on the importance of using condoms and avoiding unwanted pregnancy.

“As Manforce Condoms has always been at the forefront of spreading awareness around sensitive issues, we came up with the campaign to amplify our reach and messaging by leveraging the occasion of World Population Day. To ensure the campaign is well received by the audience, we took a light-hearted route to building a better connection with them. Fulfilling our duties as a responsible brand, we urge the audience to pledge and contribute to the mission of controlling the population by making informed decisions,” said Joy Chatterjee, Associate Vice President, Sales and Marketing, Mankind Pharma.

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