Mumbai| JioCinema has announced its partnership with Celebrity Cricket League (CCL). In line with this partnership, the platform will exclusively live-stream Celebrity Cricket League Season 10.

CCL is the convergence of sports and entertainment and is the only IP of its kind in India. Spread over four weekends, and with 20 matches that appeal to a wide audience cohort beyond cricket fans, the tournament will be live-streamed, starting February 23, 2024, exclusively on JioCinema.

Launched in 2011, Celebrity Cricket League has evolved to become one of the most-watched sport and entertainment events. As per promoters, the previous season of Celebrity Cricket League reached out to over 250 million viewers across the country. Comprising 8 teams representing India’s major film industries including Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Telugu, Kannada, and Malayalam, CCL Season 10 will bring together over 200 film celebrities, under a single platform, making way for unmatched entertainment.

Among the luminaries associated with CCL are Salman Khan, the brand ambassador of Mumbai Heroes, Riteish Deshmukh, Captain of Mumbai Heroes, Sohail Khan, Owner of Mumbai Heroes, Venkatesh, Brand Ambassador of Telugu Warriors, Akhil Akkineni, Captain of Telugu Warriors, Arya, Captain of Chennai Rhinos, Sudeep, Captain of Karnataka Bulldozers, Mohanlal, Co-owner of Kerala Strikers, Indrajith, Captain of Kerala Strikers, Manoj Tiwari, Captain of Bhojpuri Dabbangs, Sonu Sood, Captain of Punjab De Sher, and Boney Kapoor, Owner of Bengal Tigers along with its team’s Captain Jissu Sengupta.

Speaking about the association, Ferzad Palia, Business Head, JioCinema, said, “JioCinema is loved by users across the spectrum and is home to the best of sports and entertainment content. The unparallel viewership we enjoy is a testimony to that. Celebrity Cricket League brings the best of both these worlds, and we are happy to partner with them to entertain India.”

Sharing his enthusiasm about the upcoming season and association with the platform, Vishnu Induri, Founder of Celebrity Cricket League (CCL), said, “Celebrity Cricket League has become a cultural phenomenon, and we’re delighted to partner with JioCinema to elevate the reach of our 10th season. The combination of sports and entertainment on this scale is unparalleled, and we look forward to engaging fans across the nation.”