IAB Tech Lab’s analysis reveals challenges linked with Google’s Privacy Sandbox
New Delhi | IAB Tech Lab, the global digital advertising technical standards-setting body, has released a comprehensive analysis …
IAB Tech Lab unveils its Advanced TV Initiative
New Delhi | IAB Tech Lab has unveiled its new Advanced TV Initiative. Developed within the Advanced TV …
IAB Tech Lab’s Identity Solutions Guidance document out for public comment
Delhi: IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of its Identity …
IAB Tech Lab announces the new ‘Ad Product Taxonomy 2.0’
IAB Tech Lab has announced the new ‘Ad Product Taxonomy 2.0’ which aims to improve the programmatic ecosystem. …
IAB Tech Lab’s Podcast technical working group announces Podcast Measurement updates for public comment
New Delhi | IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the latest advancements …