Anvesha Gupta, a multifaceted food vlogger and filmmaker, embodies the spirit of legendary social activist Dorothy Day’s quote, “Food for the body is not enough. There must be food for the soul.” With a passion for exploring diverse flavours, Anvesha, along with Garvit Pruthi, has built a loyal following (@restaurantonmyplatter) and become a go-to source for food inspiration.

Their Instagram page “Restaurant on My Platter” has thousands of followers on Instagram. It gives Anvesha and Garvit the chance to try one cuisine at a time. The BOT Story sat down with Anvesha for a conversation to know more about their journey.

“We have a company called Cinescope Talkies that I started in 2014. So, it’s been almost 10 years now, and it’s a film production firm. We make short films, documentaries, and advertisements. That is what we do. Apart from that, we have a segment in our firm, which is called ‘Restaurant on My Platter’.”

“We started it in 2017, but we actually picked it up at the time of COVID. During that period, the film industry had temporarily shut down. Therefore, every week we started making recipes and all. Then, after like the 16th week, we realised that a lot of people were waiting, earlier, we used to post our videos from Friday to Friday. Eventually every week people started waiting for our video,” she added.

According to the food vlogger, Korean and Japanese cuisine get the best response in terms of followers and views. However, timing and music also have a lot of significance when it comes to increasing engagement on social media, adds Anvesha.

“Also, we have realised, according to the trend, what kind of music you attach to your video or reel matters a lot. It is basically about what is trending in your algorithm,” she added.

It is normally believed that responding to feedback shows you value your followers’ opinions, nurturing a sense of belonging and inspiring engagement. Anvesha is also a firm believer in this theory.

“We listen to our followers and take feedback comments seriously. We listen to what they say and what they want. Apart from followers, if I talk about trends, our background is in film production, and we make very creative videos. We soon realised that a lot of people are not interested in watching those creative videos, it might be good for the restaurants as it sort of becomes an advertisement for them. So, they sponsor those creative videos. However, if you talk about viewers, they want ‘to the point’ videos. They want to get to the food part quickly,” she explained.

She also spoke about her long-term content strategy and said, “My background is in film production, and at the end of the day we have to follow the trend. Nevertheless, we don’t have to follow others and what other creators are doing. Not being disrespectful to anybody, but we want to set a new trend. We want to be creative, reach more people, formulate our art properly, and avoid quick content.”

Posting content when your audience is most active increases views, likes, and comments. It can significantly boost the performance and engagement of your page too. Instagram influencers/creators have understood this and have incorporated this into their long-term strategy.

She added, “Yes, we try to as well, like we have also observed this trend. When do people open our Instagram the most? Mostly after 6 PM. This is the time when people are on their way home from work. Another time slot is around 2 PM, the lunch time. Also, there is another window, around 11 PM, before going to bed. We post content on Friday so that people can watch it over the weekend.

The reach enjoyed by “Restaurant on My Platter” also ensures that it continues to get paid partnerships, however, Anvesha and Garvit do not believe in giving fake reviews just for the sake of it.

“We have been doing paid partnerships for a long period of time. It has been almost 2 years now. For example, if there is a new cafe, a new bakery, or a new dish, they call us especially. However, we don’t fake it. If we don’t like something, we clearly tell our viewers honestly,” said Anvesha.

Check out their page to see what is trending in Delhi. However, the content on the page is not limited to Delhi food; it also features reviews of food from different cities and places.

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