New Delhi | After setting a record for the highest first-day bookings in its segment, the new Kia Seltos has continued its dream run by surpassing over 100,000 bookings since its launch in July 2023, as per the company.

During this period, the company received 13,500 bookings (approximately) every month. The starting price for the New Seltos in India is 10.99 Lakhs (Ex-showroom). Since its initial launch in August 2019, Kia has manufactured over 6 Lakh Seltos units in India, with nearly 75% sold in the domestic market. In 2023, the Korean manufacturer said it has so far sold a total of 1.04 lakh units of the Seltos.

The automatic emerged as the top choices among Seltos’ new-age customers, comprising nearly 50% of the total bookings. With growing awareness of advanced Active Safety features, approximately 40% of Seltos buyers expressed strong interest in variants equipped with ADAS. The ratio of petrol to diesel bookings also remains healthy at 58:42%.

Commenting on the success of the Seltos, Myung-sik Sohn, Chief Sales & Business Officer, Kia India, said, “We are excited about the market success of the new Seltos. Undoubtedly, it stands out as one of the smartest SUV choices available, and the response from our customers resonates with this sentiment. The New Seltos is helping us consolidate our market leadership consistently in the mid-SUV segment. We are actively realigning our manufacturing processes to ensure that our customers gain access to their favourite SUVs as swiftly as possible. We are thankful to all Seltos and Kia fans in India who support and inspire us to do better with every product.”

Launched in July 2023, the New Seltos has maintained its stance as an aspirational vehicle in the Indian market, remaining a strong contender in the SUV segment. Featuring a refreshed design, enhanced performance with a sportier touch, a robust exterior, and advanced technology, the vehicle boasts a total of 32 features.