Sunil Chhetri endorsed fast-growing consumer-tech lifestyle brand, ACwO, has introduced FwIT Play, India’s first 1.75-inch Always-On Luxury Smartwatch with in-built SOS and Compass, and a square display.

With a screen-to-bezel ratio of around 0.32, FwIT Play is aesthetically pleasing and is designed keeping in mind an average Indian woman’s wrist size, which is in the range of 0.25 and 0.45. FwIT Play’s key SOS safety feature can be a lifesaver for women in potentially unsafe situations. 

Celebrating the launch of the FwIT Play, an ACwO spokesperson said, “We’re thrilled to introduce the FwIT Play, India’s first #DesignedForHer luxury smartwatch for women. For us, it’s more than just tech; it’s a celebration of womanhood.”

“The FwIT Play is packed with features that help women take charge of their lives, including a discreet SOS function that can provide critical assistance in moments of need. This, along with the stylish design and fitness tracking features, empowers women to stay safe, achieve their goals, and live life to the fullest. This launch reflects our commitment to creating products that cater to the unique needs and aspirations of women,” the spokesperson added.

Uniquely positioned, ACwO FwIT Play goes beyond the existing unisex smartwatches with a one-size-fits-all approach. Currently available at an introductory price of Rs. 3,499, ACwO FwIT Play is available on acwo.com, ONDC, Tata CLiQ, Snapdeal, and other leading e-commerce platforms.