New Delhi: OTTplay Premium, India’s AI-powered OTT subscription, recommendation and content discovery platform is paving way for the regional content strategy in India.

The “Simply South” pack, catering to the diverse preferences of South Indian audiences is a strategic move that represents a significant milestone in OTTplay premium’s growth plans and is aimed at strengthening regional acquisitions for both consumers and OTT platforms.

“South is in our DNA” serves as the driving force behind OTTplay premium’s dedication to providing a wide array of content from the South, showcasing the rich cultural heritage and entertainment of the region. The premium pack has been meticulously curated, offering an extensive selection of top-tier content, including movies, TV shows, web series, and sports coverage. The inclusion of Fancode further enhances the pack’s appeal to sports enthusiasts.

The “Simply South” pack, priced at just INR 1199 per annum, provides subscribers with access to a diverse collection of platforms, including SunNxt, Manorama Max, NammaFlix, Raj Digital, Fancode, Zee5, Lionsgate Play, and Shorts TV. The recent additions of Namma Flix, Raj TV, and Manorama Max further enrich the pack.

Avinash Mudaliar, Co-founder and CEO, OTTplay, said, “We are always thrilled about the ‘Simply South’ premium pack, it demonstrates our unwavering commitment to serving the South Indian audience with the highest quality content. By curating an exclusive selection of platforms and adding recent releases, we aim to provide an exceptional entertainment experience that celebrates the cultural diversity of the region.”