Delhi | Focusing on changing consumer preferences and enhancing the quality of service to its customers, NXTDigital has appointed Sooraj Keswani as its Chief Customer Experience Officer.

With over three decades of experience in media, retail, marketing and enterprise consulting across companies like The Indian Express newspapers, Madison, Concept Communication, Hansa Cequity and Mirum India, Sooraj will lead the organization’s initiatives in enhancing customer experience across all product portfolios.

He will work with the group’s large pan-India franchisee base to develop and deliver products customized to hyperlocal preferences. As an extension of his role, Sooraj will also manage the branding and marketing functions.

Vynsley Fernandes, Whole-time Director at HGS and Head of the media group, said, “We are delighted to welcome Sooraj Keswani to HGS and the NXT Media Group. His diverse experience across media, communications, technology-led marketing and building customer experience aligns perfectly with our company’s digital vision for the future. We look forward to the exciting journey ahead with him at the helm driving delightful experiences for our customers.”

Keswani said, “The Hinduja Group is known for its integrity and customer focus. NXT Media Group has aggressive growth plans across its business verticals and I am very excited to join them in this journey to scale customer experience and brands to the next level.”