Mankind Pharma, one of India’s leading pharmaceutical firms, has announced the launch of a film and initiative in honour of the Baisakhi festival. Titled “Sant Se Komal Hai Jo, Aur Veer Bhi Behad Prabal,” the campaign casts a spotlight on the narratives of selflessness, compassion, and the historic valour of the Sikh community.

According to Mankind Pharma, this initiative serves as a tribute not only to the vibrant cultural heritage of the Sikh community but also to their steadfast dedication to serving humanity in myriad ways.

Mr Rajeev Juneja, Vice Chairman and Managing Director of Mankind Pharma Ltd., expressed his fervent support for the initiative, stating, “At Mankind Pharma, we echo India’s vibrant cultural tapestry.  This film and initiative are our way of honouring the Sikh community’s spirit, particularly their unwavering commitment to service, as exemplified by the core Sikh principle of KarSeva”.

“Throughout our nation’s history, their bravery has been legendary. We aim to pay tribute to these extraordinary acts of service and valour. Baisakhi, a day of immense significance for Sikhs worldwide, is the perfect backdrop to celebrate their heritage, which includes selflessly saving lives and protecting others. We are proud to contribute to this celebration,” he added.

The pharmaceutical firm believes that ‘from the simple yet profound act of extending a helping hand to strangers in their hour of need to embodying the timeless courage and resilience of their ancestors, the film captures the very essence of the Sikh ethos. It stands as a poignant reminder of the enduring values of altruism and compassion that have been woven into the fabric of Sikh culture for centuries.

Mankind Pharma is a leading player in the domestic pharmaceutical business, present across acute and chronic therapeutic areas including anti-infectives, cardiovascular, gastrointestinal, antidiabetic, neuro/CNS, VMN, and respiratory, among others, with a strategy to increase its chronic presence going forward.

In the consumer healthcare business, the company operates in the condoms, pregnancy detection, emergency contraceptives, antacid powders, vitamin and mineral supplements, and anti-acne preparations categories, among others, with several category-leading brands.