PeepalCo’s latest offering, the stock investing platform Lemonn, has rolled out its inaugural campaign aimed at first-time investors. 

Emphasising the daunting nature of the investment journey for new investors, the campaign revolves around the theme of “hiring the right CEO,” equating the right CEO with the right stock choice. The brand aims to communicate that purchasing stock means acquiring a small stake in the organisation. Therefore, conducting thorough research is imperative, hence urging investors to refrain from being influenced solely by marketing ploys. 

Talking about the campaign, Devam Sardana, Business Head, Lemonn, said, “The essence of this campaign is to arm investors with the tools to make calculated and informed choices. We believe that high-performing companies often operate quietly; their CEOs focus on solid execution rather than hype. To identify such companies, investors need a tool like Lemonn, that can simplify discovery and decision-making without the unnecessary noise”

The campaign was rolled out in phases to amplify visibility and support the app launch. The classified ads and LinkedIn job posting generated 300 applications from senior CXOs in the country.

These outcomes the firm believes underscore the campaign’s triumph in enhancing the new app’s visibility and eliciting organic engagement from established influencers. The campaign achieved a total reach of 130 million across all platforms, solidifying its impact.

Lemonn aims to broaden India’s financial participation by onboarding a new wave of investors. “The campaign effectively conveys the message that selecting the stocks should be a decision based on factors beyond a company’s social image, marketing campaigns, or leadership profile,” says the firm.