HMD, one of the country’s leading smartphone brands, has announced its association with the Rajasthan Royals as their official smartphone partner during this year’s T20 season.

This collaboration, the brand believes, will bolster HMD’s position as an innovation-oriented smartphone brand. The partnership aims to enhance HMD’s brand visibility across the nation while celebrating and capturing great sporting moments using HMD’s soon-to-be-unveiled aspirational technology, leveraging Crickets’ biggest influencers along the way.

Speaking about the newly-formed partnership, Tathagat Jena, Head of Marketing & Online Biz, India at HMD, stated: “Together with the Rajasthan Royals, we will hit this brand association out of the park, it’s an affiliation of two brands that aim to be ahead of the curve—we both are passionate, bold, and always one step ahead”.

Alok Chitre, Chief Business Officer, Rajasthan Royals, said, “As we embark on this exciting journey with HMD as our official smartphone partner, we envision a partnership fueled by innovation and a shared commitment to transforming society through cricket. At the Royals, our mission is not only to excel on the field but also to pioneer change through innovation. HMD embodies this spirit with its cutting-edge technology and forward-thinking approach, and we are looking forward to leveraging our synergies driven by innovation on and off the pitch”.

The Rajasthan Royals are on top of the table this season, having won all four of their matches till now. They are the only unbeaten team in the league so far.