HealthOK partners with Bikanervala to promote its ‘100% vegetarian multivitamins’ brand
HealthOK partners with Bikanervala to promote its ‘100% vegetarian multivitamins’ brand
![HealthOK partners with Bikanervala to promote its 100% vegetarian multivitamins' brand](https://thebotstory.com/wp-content/uploads/2024/07/HealthOK-Multivitamin-Tablets-x-Bikanervala-1.jpeg)
HealthOK, a 100% vegetarian multivitamin tablet from the house of Mankind Pharma, has joined hands with Bikanervala, a multinational Indian restaurant, to champion the health and wellness of vegetarians. With the collaboration, HealthOK Tablets aspires to reinforce its positioning as a 100% vegetarian multivitamin brand.
Vegetarians generally have limited options, which at times makes it challenging for them to meet the required nutrients in the body. The brand even launched a video campaign to create awareness around the 100% vegetarian health supplement HealthOK provides.
Just like Bikanervala is recognised as a 100% vegetarian food brand, in a similar way, consumers can rely on HealthOK for vegetarian multivitamins.
Speaking about the collaboration, Joy Chatterjee, Associate Vice President, Sales and Marketing Head, Mankind Pharma, said, “As per various studies, 39% of Indians are vegetarians, & they are at higher risk of vitamin deficiency*. We aim to amplify the brand’s ‘24 Hour Active Energy’ campaign & spread awareness that our HealthOK tablets are 100% vegetarian tablets, exclusively sourced from vegetarian ingredients.
Partnering with Bikanervala is a strategic decision, as both brands are vegetarian. With HealthOK, we are making it easy for people to stick to their vegetarian diets while receiving all the nutrients they need. This collaboration shows our commitment to helping vegetarians adhere to their chosen healthy lifestyle.”
Commenting on the same, Sangeeta Goel, GM Marketing, Bikanervala Pvt. Ltd., said, “We at Bikanervala are excited to collaborate with HealthOK to support the health and wellness of vegetarians. Our dedication to providing high-quality vegetarian food perfectly aligns with HealthOK’s mission to offer essential nutrients through their supplements. Together, we aim to make it easier for vegetarians to lead a healthy lifestyle.”
This joint effort emphasises the commitment to supporting individuals in their journey towards healthier living. And in the process, it also empowers vegetarians to make informed choices that align with their dietary preferences and values.
![](https://thebotstory.com/wp-content/uploads/2024/08/thebotstory-001.jpg)
Latest Updates From The Bot Story.