New Delhi: Dharampal Satyapal Group (DS Group), a multi-business corporation and a FMCG Conglomerate announced the acquisition of The Good Stuff Pvt Ltd (formerly known as Global CP Pvt Ltd), brand owner of LuvIt Chocolate and confectionary, earlier owned by Goldman Sachs and Mitsui Ventures.

DS Group entered into confectionary business in 2012, and has a strong assemblage of popular non chocolate brands like Pass Pass, Pulse, Chingles, Rajnigandha Silver Pearls, Maze and the recent partnership with luxury Swiss chocolate brand Läderach for its maiden launch in India.

Rajiv Kumar, Vice Chairman, DS Group, said, “DS Group has been focusing on increasing its presence in the confectionary segment for the last many years. Acquisition of LuvIt was a strategic decision to enhance our confectionary basket and enter the Chocolate segment with an impressionable footprint. This would enable us to expand our product portfolio thereby reaching new consumers and markets too. LuvIt as a brand, perfectly complements our portfolio and synergizes with our business ethos of innovation and premium quality. ”