Delhi: Woot Factor Brand Architects, the event agency specializing in creative communications, and experiential marketing, recently curated an event at the Jio World Convention Centre on Sept 23.

The event was curated for two organizations from the financial sector; Mastercard – the sponsor of the 2023 ODI Cricket World Cup and India’s multinational bank – ICICI Bank.

This event was designed to offer ICICI Bank’s priority banking customers the unique opportunity to view the ICC World Cup Trophy and meet cricketing legend Yuvraj Singh, the architect of India’s 2011 World Cup triumph.

The collaboration aimed to enrich the relationship with priority customers by providing them with a money-can’t-buy experience, emphasizing the commitment of ICICI Bank and Mastercard to deliver customer delight with exclusive platforms.

In a country where cricket goes beyond sports to be a way of life and with India welcoming the world to host the ICC ODI World Cup in October and November, WOOT Factor recognized the need to transcend the ordinary.

The team worked to leverage their expertise and harness this fervor to create an experience for the two brands from the financial world. Meeting a cricketing legend and gazing upon the coveted World Cup trophy together is a rarity, and customers were bowled over with the chance to capture timeless memories with a cricketing hero.

To heighten the excitement among ICICI Bank employees, the World Cup Trophy took centre stage at their headquarters for the first half of the day.

Amit Relan, Founder of WOOT Factor, expressed his thoughts on this momentous event, stating, “At WOOT Factor, our mission has always been to create the extraordinary. Every facet of the event was meticulously thought out, crafted, and curated to enable our clients to create an unforgettable experience for their customers. This event serves as yet another testament to our strong partnerships with leaders in the banking sector and our commitment to transforming every engagement into a compelling story.”