Bengaluru: In the wake of rising gold prices, Tanishq, one of India’s jewellery brand has introduced its revamped ‘Gold Exchange Policy’ to cater to the evolving needs of its customers amidst the volatile gold rates.

To offer customers the best value for their gold, this exchange policy provides an opportunity for customers to upgrade their old gold with newer and latest designs offered by Tanishq.

This announcement comes as Tanishq celebrates a remarkable milestone of 100,000kg of gold exchanged, reflecting the unwavering trust and loyalty of 2 million customers who have chosen Tanishq to transform their old jewellery into exquisite pieces.

Ajoy Chawla, CEO, Jewellery Division, Titan Company Limited said, “The celebration of 100 Tonnes of gold exchanged by 2 Mn Indians across the country is a testament to the trust and loyalty bestowed upon us over the years. Exchange is good for customers given today’s high prices and idle gold lying in their lockers; good for the country since it reduces imports and good for the planet as we are recycling gold. We invite all to join us in the celebrations and upcycle their old jewellery.”