Mumbai: Reliance Jewels has announced the launch of its highly anticipated “Vivaham Collection” – an exquisite range of wedding jewellery designed to make every bride feel like a queen on her special day.

This collection pays homage to the diversity and elegance of regional brides across India, capturing their unique styles and inspirations.

“Our Vivaham Collection is a testament to the magnificence and diversity of Indian weddings,” Sunil Nayak, CEO of Reliance Jewels, said.

“We believe that every bride deserves to feel like a queen on her wedding day, regardless of her caste, age, socio-economic segment, or location. Our collection reflects the regal aspirations of Indian brides, which are evident in their choice of jewellery, attire, and overall aura. We wanted to capture the essence of each region, allowing brides to embrace their cultural identity while radiating elegance and grace. While every piece in this collection is meticulously crafted, with attention to detail and superior craftsmanship, we are offering the brides a complete bridal look so that they shine like a queen on their D day,” Nayak added.

To further enhance the joy of wedding shopping, Reliance Jewels is pleased to offer exclusive discounts and offers for a limited period of time. Customers can enjoy up to 20% off on gold jewellery making charges and diamond jewellery value. Additionally, Reliance Jewels offers a remarkable opportunity to exchange old gold jewellery for its full value, ensuring a hassle-free and rewarding shopping experience for brides-to-be.

The “Vivaham Collection” will be available at Reliance Jewels stores across India from end of May 2023, coinciding with the peak wedding season.