Mumbai | Mamaearth, the flagship brand under Honasa Consumer – the digital-first Beauty and Personal Care (BPC) company – celebrated the opening of its 100th Exclusive Brand Outlet (EBO) in Mumbai.

Situated at the R-City Mall in Ghatkopar, this new store is a new milestone in Mamaearth’s journey and reinforces its commitment to making toxin-free personal care products accessible to all.

The Mamaearth store was inaugurated by the founders- Ghazal Alagh & Varun Alagh along with the influencer Nikhil Sharma, popularly recognized as Mumbiker Nikhil, and beauty & lifestyle influencer Shanice Shrestha Sharma.

With the intent to connect with the consumers in an immersive manner, exclusive brand outlets help the brand curate richer brand experiences and deepen engagement with them in the offline retail environment. Along with being a great experience center, the exclusive stores have catalyzed development of strategic categories such as color cosmetics that require a more personalized service and experience to facilitate purchase conversion.

Since the inauguration of its first store in early 2021, Mamaearth has been growing continously and the opening of the 100th store is a testament of the brand’s commitment to making its products accessible offline as well.

Commenting on the launch of the Exclusive Brand Outlet, Varun Alagh, Chairman & CEO, Honasa Consumer said, “Venturing into exclusive brand outlets has been an extension of our quest towards building omni channel presence of the brand. We take immense pride in our team’s achievement of reaching the remarkable century mark for Mamaearth in record time. We are truly grateful to our customers who have showered so much love upon us, which has fueled this growth. At Honasa, we are deeply committed to building consumer brands that serve a purpose along with solving personal care problems and we promise to stay committed to this and continue serving the consumers.”

Mamaearth says it is a purpose-led brand that strongly believes in the principle of ‘Goodness Inside’ and is committed to furthering goodness through its products and initiatives.