Homegrown e-commerce marketplace, Flipkart celebrated the Aadi Sale in Tamil Nadu by ‘Bringing Aadi offers home to consumers’ through various deals. Once considered an inauspicious period for shopping, Aadi has been transformed into a month-long celebration of discounts and promotions by offline retailers. This is the first time that Flipkart celebrated the Aadi Sale by ‘Bringing Aadi offers home to consumers’ through various deals.

Recognizing the cultural significance, and to truly bring the Aadi offers home to consumers, Flipkart went into the offline markets in Tamil Nadu and distributed thousands of custom-made Flipkart Kattapais. The e-commerce player also executed a digital marketing campaign targeted specifically at consumers in Tamil Nadu. The distinctive Flipkart bags aimed to serve as a reminder of the Aadi offers available on its marketplace and also showcased the brand’s commitment to becoming an integral part of their shopping journey.