The Muthoot Group has launched its latest marketing campaign, featuring veteran actor Amitabh Bachchan, advocating for its leisure and hospitality properties, Xandari Resorts & Spa.

Focusing on the group’s commitment on the 3 Cs—community, collaboration, and conservation—the ad film is anchored by Bachchan, who has been The Muthoot Group’s brand ambassador for the past six years.

In the advertisement, Bachchan plays a wise family elder, guiding his family on a perfect getaway with Xandari Resorts & Spa, aiming to ensure every family member experiences a dream holiday of their choice.

Part of the Muthoot Group’s 20 business divisions, Xandari Resorts is the hospitality brand of Muthoot Leisure & Hospitality Services. The Muthoot Group acquired Xandari Resorts & Spa, one of Costa Rica’s most successful properties, in 2013 to partner with local communities and to conserve, protect, and replenish the environment.

The promotional film highlights the luxurious Xandari chain of boutique resorts, including Xandari Pearl in Mararikulam, which offers luxurious private pool villas and white sand beaches, Xandari Riverscapes Houseboats in Alleppey to enjoy Kerala’s backwaters, Xandari Cardamom County adjoining the Periyar Tiger Reserve in Thekkady for a forest reserve experience, and the Xandari Costa Rica to experience rainforest, natural waterfalls, nature treks, orchards, as well as farms, all within the resort.

Mr. George M. George, Managing Director, Xandari Resorts & Spa, said, “We are excited to feature Mr. Amitabh Bachchan in The Muthoot Group’s new film because it brilliantly showcases our Xandari Resorts and captivates our audience with sustainable and luxury hospitality.

Consumers today seek out holiday experiences that transcend the ordinary, and we are dedicated to provide each of our guests with experiences and memories that last a lifetime. At Xandari, we also want to pioneer a sustainable chapter in tourism, by upholding our core principles – community, conservation and collaboration. The idea was to capture the essence of responsible tourism with Xandari’s unparalleled fusion of luxury and a unique farm to table experience.”

Abhinav Iyer, Senior General Manager of marketing at The Muthoot Group said, “Mr. Bachchan has been The Muthoot Group’s brand ambassador for many years now and with a legend like him, we have been keen to create tailor-made content for our leisure & hospitality division for quite some time now. Xandari Resorts is a jewel in the Group’s crown and hence with this film, we have attempted to create a strong desire for Xandari Resorts leveraging a cinematic approach.”