The Sleep Company has announced a massive giveaway campaign wherein it will offer 100 free mattresses with patented SmartGRID technology worth INR 25 lakhs to consumers.

The giveaway campaign is a part of its celebration for the recent launch of its 100th COCO store in India. This will take place in Bengaluru on July 27, 2024, from 11 a.m. to 1 p.m. on a first-come, first-served basis. People who wish to participate in the campaign need to visit the TSC store in HSR Layout, Galleria Mall, Indiranagar, and Forum Mall in Bengaluru. 

The Sleep Company is one of the fastest D2C brands to reach the milestone of opening 100 COCO (company-owned, company-operated) stores in just two years of marking its foray into offline retail business. The company opened its first store in Bengaluru in June 2022.

The Sleep Company cofounder, Priyanka Salot, said, “We are thrilled to celebrate the 100th store milestone by giving away 100 free mattresses to the people of the city where we launched our first store two years ago. The idea behind this offer is to get more people acquainted with state-of-the-art comfort. We are incredibly grateful to our customers, who have played an instrumental role in our growth journey.”

“By all means, the special giveaway is a big celebration of our expansion and a true reflection of the strong bond we share with our customers. People across the key metros, including in Bengaluru, are often faced with sleep deprivation issues due to their busy lifestyles. Through this initiative, we want to provide people with an opportunity to take home our patented SmartGRID mattress and have an out-of-the-world sleeping experience for over a decade,” she further stated.

Ripal Chopda, Chief Marketing Officer of The Sleep Company, added, “This giveaway is our way of thanking Bangaloreans for their trust and loyalty, and we look forward to catering to more customers in the years to come. With the innovative and patented SmartGRID technology, our mattress provides deep and undisturbed sleep to individuals. Our omnichannel expansion across the country is to offer a superior and delightful experience to our customers and redefine the way people sleep and sit.”

The Sleep Company is Asia’s first and only provider of SmartGRID technology, revolutionising sleeping and sitting solutions. As one of the country’s fastest growing brands, it is at the forefront of reshaping both the D2C as well as the omnichannel landscape in the mattress industry.

It has achieved a significant milestone of achieving INR 500 crore ARR in FY24 and is well positioned to touch the INR 1000 crore revenue mark in the next 2-3 years, according to its founders Harshil and Priyanka Salot. It offers a wide range of products, including mattresses, smart recliner beds, office chairs, recliner sofas, and pillows. 

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