Starbucks celebrates Friendship Day with a unique campaign

Starbucks celebrates Friendship Day with a unique campaign

Starbucks

Starbucks is celebrating Friendship Day this year with their partners (baristas) in a thoughtful and unique manner true only to Starbucks. 

Bringing this message to life, Starbucks latest campaign titled “Starbucks + You” is based on the insight that partners in stores form integral bonds with their consumers. Interacting with them on a daily basis, from knowing their order by heart to celebrating various milestones, they have created a sense of belonging together that goes beyond a transactional relationship.

Going beyond remembering names, celebrating special occasions such as birthdays and promotions, Starbucks celebrates the power of simple gestures and is a reminder that sometimes, companionship and solace are brewed in the simplest of places.

Starting today, select stores will be spreading joy by gifting Potli bags of signature Starbucks coffee beans to existing and new consumers to bond over shared love for coffee.

Starbucks Baristas are offering a flat 30% off on short and tall beverages with a coupon you can find here from 1st to 18th August. 

Adrit Mishra, coo, TATA Starbucks, said, “Building on our unique Third Place Experience, we are excited to bring personalised celebrations to our customers through their favourite partners. At Starbucks, we are dedicated to creating memories that nurture friendships and foster connections over a cup of coffee. We want this occasion to serve as a reminder that we will always be here to cherish the big and small moments alike.”