Spykar celebrates Father’s Day with ‘JEANuineThankYou’ campaign

New Delhi: With its new campaign, “JEANuineThankYou,” Spykar aims to recognise the sacrifices and support of fathers while forging a deeper emotional connection with its customers.

Understanding this, “JEANuineThankYou” selected six cherished Spykar customers to participate in an initiative. These individuals were invited to express their heartfelt emotions about their fathers through personalised pre-recorded messages, allowing them to convey sentiments that often go unspoken in day-to-day life.

On the occasion of Father’s Day, these chosen customers were asked to bring their fathers to Spykar Stores, where a surprise awaited them. Amidst a casual atmosphere, an announcement was made to capture the fathers’ attention, and the pre-recorded messages from their children were played. The messages not only expressed gratitude but also posed a thought-provoking question: “One quality that you would want to inherit from your Father?” This question seamlessly aligned with Spykar’s broader campaign theme of Timeless Genes.

Speaking on this, Vivek Shah, Chief Marketing Communications Officer, Spykar Lifestyles Pvt Ltd said, “We are thrilled to present our heartfelt “JEANuineThankYou” campaign, an ode to the extraordinary role fathers play in shaping our lives. At Spykar, we believe in going beyond fashion; we strive to create deep emotional connections with our customers. ‘JEANuineThankYou’ serves as a genuine expression of gratitude, celebrating their timeless love and selflessness. We have received great a response so far on the concept and the campaign.”