New Delhi – Singapore Tourism Board (STB) has launched Singapore Wanderland, an online game on Roblox1.

Singapore Wanderland aims to offer an elevated and immersive gaming experience to Indians, allowing them to engage with the destination virtually, as they accomplish various tasks in a virtual world.

STB worked with established gaming specialist Publicis Play and Roblox developer Wonder Works Studio to develop the immersive experience over five months. S

“STB is constantly exploring creative ways and fresh channels to engage new audiences and connect with potential travellers. Singapore Wanderland demonstrates how we push the boundaries of innovation while inspiring travel to Singapore. We are committed to the Indian market, and through this launch, our intent is to offer a unique, interactive gaming experience to the Indian players and welcome them to explore Singapore virtually. This platform also extends an avenue for tourism partners to collaborate with us in the virtual world to create impact in the real world,” said Kenneth Lim, Assistant Chief Executive, Marketing Group, Singapore Tourism Board.

“Beyond a conventional garden, Gardens by the Bay is a horticultural attraction that reaches out to a broad and diverse audience, and not just the typical plant enthusiast. We are excited to be part of STB’s experience on Roblox, which aligns with our commitment to embracing new frontiers and engaging with our audience in innovative ways. Singapore Wanderland is a creative platform in the digital realm to introduce the blend of horticultural excellence and sustainable technology that makes Gardens by the Bay so unique, to even more people from all over the world,” said May Yeo, Assistant CEO of Gardens by the Bay.