New Delhi: Samsung India has rolled out a new TVC – ‘The era of Bespoke Begins’ for its breathtaking Bespoke Side-by-Side (SBS) refrigerators.

Key Features

BESPOKE & Auto Open Door
From a design perspective, the new line-up comes with BESPOKE’s Glass Finish flat door panels, thus making the range of products glamorous. Keeping in mind the challenges in Indian cooking, the 2023 range comes with another interesting feature — Auto Open Door that uses ‘touch sensor’ that releases the door magnet making it convenient to open the refrigerator. Thus in case of dirty hands, or when the hands are full, one can simply keep their finger on the door sensor and the door will open.

AI Energy Savings mode
With this mode turned on, consumers can easily meet their monthly cost target by optimizing fridge and freezer temperatures & save up to 10% on energy. The feature uses artificial intelligence to understand the usage pattern and set the temperature accordingly, thus ensuring energy efficiency in the process.

Convertible 5-in-1 mode
The feature offers consumers more storage space and convenience by enabling them to choose from the five modes— Normal, Seasonal, Extra Fridge, Vacation and Home Alone. In the normal mode, the refrigerator will have both, fridge and freezer mode, in Home Alone mode freezer will be converted to fridge and fridge section will be switched off. While in Vacation modes, the refrigerator will only have the freezer running while the fridge will be turned off. On days, when one wants more storage space, the feature allows consumers to convert their freezer into fridge, thus giving more storage space.