Pedigree India reveals Varun Dhawan as its new brand ambassador through a new ad
Pedigree India reveals Varun Dhawan as its new brand ambassador through a new ad
Delhi: Mars Petcare has roped in actor Varun Dhawan as its first Indian brand ambassador. This has been announced with a new ad film for Pedigree India.
As per the company, this marks a significant milestone for both them and the actor, promoting their aligned purpose for making the world a better place for pets and for spreading knowledge about the importance of balanced food for our furry companions.
At the outset of this collaboration, Pedigree launched a cricket-themed ad film on Disney+ Hotstar. Conceptualized by 22feet Tribal Worldwide, the film displays a playful banter between the Pedigree dog and Varun Dhawan while watching a cricket match.
As the centerpiece of this film, the witted dog takes Varun by surprise with his strength and agility, whose source is revealed to be Pedigree.
Salil Murthy, Managing Director, Mars Petcare India, said, “At Mars Petcare, we understand how important nutrition is to our consumers, especially for young pet parents who want to be responsible pet guardians. We have seen a significant shift in the way pet parents think about nutrition for their pets and we are committed to providing a 100% complete and balanced nutrition* with Pedigree. We are delighted to partner with Varun and wholeheartedly welcome him as the newest face of Pedigree India. As an award-winning actor and a fond dog lover, he resonates with Pedigree’s direction perfectly. We are confident that his influence will help us reach even more pet parents and further our mission of making a better world for pets.”
The ad film has been designed to highlight Pedigree’s commitment to providing 100% complete and balanced nutrition for our beloved dogs. The nutritional requirements of dogs are unique and differ from humans in many ways. These differences make it difficult for a typical home prepared meal to meet the nutritional needs of dogs. Meals considered nutritionally balanced for humans may have detrimental effects on dogs leading to nutrient deficiencies or imbalances.
Dhawan said, “It is exciting to work with Pedigree India, a brand so loved by all of us. Joining forces with this legacy brand feels like coming home to a bunch of like-minded souls who share my passion for our furry companions. Eating right is important not just for humans, but also for pets, given the profound impact they have on our lives. It is an honor to champion their well-being alongside a brand that is truly committed to delivering 100% complete and balanced meals.”
Together, Dhawan and Pedigree aim to educate pet parents about the significance of high-quality nutrition for their furry companions.
