Mumbai: McDonald’s India (West and South), has launched Piri-Piri McSpicy Burgers and Wraps.

With the blend of two flavors – McSpicy and Piri-Piri, the brand has spiced up its menu with four new products namely Piri-Piri McSpicy Paneer Burger, Piri-Piri McSpicy Chicken Burger, Piri-Piri Big McSpicy Paneer Wrap and Piri-Piri Big McSpicy Chicken Wrap.

The brand has also launched a film conceptualized by DDB Mudra that showcases an explosion of Piri Piri spice.

In this new TVC, Mandanna is seen feasting on a Piri-Piri McSpicy and conveniently ignoring the surrounding sea of Piri-Piri spice trickling down a giant hourglass, signifying the limited-time nature of the assortment. Rashmika is only interested in relishing the Piri-Piri McSpicy burger with the idea that #DontExplainJustEnjoy.

Arvind R.P., Chief Marketing Officer, McDonald’s India (West and South), said, “We are excited to launch the limited edition Piri-Piri range of McSpicy Burgers & Wraps and equally delighted to strengthen our ever-successful association with Rashmika Mandanna. We believe the candid, playful, and enthusiastic personality of Rashmika, syncs really well with our iconic McSpicy platform.

The saucy and flavorful combination of McSpicy and Piri-Piri is definitely one of a kind and we believe that these new products will truly satisfy the spicy cravings of our customers. At McDonald’s India, we constantly work towards on menu innovations to deliver a unique and memorable experience to our fan base.”

Mandanna said, “I am excited to take my association with McDonald’s to the next level. I have always loved to experiment with my roles, and it is amazing to see McDonald’s India consistently innovating with their iconic menu to satisfy the taste buds of millions of customers.”

“I truly believe that this new Piri-Piri range of McSpicy Burgers & Wraps is going to be a blockbuster among the spice lovers of the country, who like me, would now follow the philosophy of #DontExplainJustEnjoy. I look forward to another resounding success of the extended fun-filled McSpicy platform,” Mandanna added.

Delon Mascarenhas, Sr. Vice President and Business Partner, DDB Mudra Group said, “When you truly love something, you should spend less time explaining it. And more time enjoying it. Even more so when it’s not going to be around for long. This was the basis for the Piri Piri McSpicy campaign, whose limited-time-only offer is best represented by the striking visual of an hourglass filled with Piri Piri. We really didn’t have to do many takes with Rashmika Mandanna. She was completely enjoying this new offering.”